Google Merchant Center audit pricing

What the free scan and the paid audits include

UnlockMerchantCenter sells monthly access to an audit of a public storefront. The audit reads pages a shopper can open. It does not sign in to Merchant Center, it does not change your site, and it does not submit a review request. Google decides whether to reinstate an account. This tool is not affiliated with Google.

A plan is sized by two limits in the product: how many store audits you can start in a month, and how many products one audit can include. Re-scans of a store you have already audited do not use another monthly audit while the plan is active. The prices on this page are monthly prices in US dollars as of October 2026.

You can run a free scan before you pay. It covers up to 25 products, skips the AI analysis, and shows a score plus the top issues. The email that follows carries the rest of the rule-based list for that preview. Use it when you are not sure which plan you need, or when you only want to see whether the public site has obvious gaps in contact details, policies, or product pages.

The free scan is not a full audit. It does not include the AI analysis, it does not compare Merchant Center product data with the store, and it does not save a report you can export. Those start on the paid plans, and they are not all on the cheapest plan. Starter adds the AI report. Growth adds the Merchant Center comparison. Agency adds export, a Shopify product feed scan, and priority email. Scale raises the store and product caps and adds a dedicated account manager.

Starter (Perfect for a single store owner) is $49 per month. It allows 1 store audit a month and up to 200 products in one audit. Included: Full Google Merchant Center compliance scan; Actionable fix instructions; AI-powered deep analysis; Policy violation detection; Detailed audit report; Free re-scans anytime.

Starter fits one store owner working through a single suspension. If the catalog is larger than the product cap, the audit includes products up to that cap and does not claim to have read the rest. Starter does not include the Merchant Center versus store comparison, report export, or priority email. Those are the reasons to move up, not a longer feature sentence on the same plan.

Growth (For freelancers and small agencies) is $149 per month. It allows 5 store audits a month and up to 2,000 products in one audit. Included: Everything in Starter; 5 store audits per month; Free re-scans on all stores; Google Merchant Center vs store comparison; Product data & price checks; Policy compliance checks.

Growth is the plan for a freelancer or a small agency auditing several client stores in a month. The comparison step is the practical difference from Starter: it checks product data you would otherwise confirm only by opening the public page. Growth does not include report export or priority email. If you need to hand a file to a client, or you want a faster reply than the standard queue, that is Agency, not a setting inside Growth.

Agency (For agencies that need exports and priority support) is $299 per month. It allows 10 store audits a month and up to 10,000 products in one audit. Included: Everything in Growth; 10 store audits per month; Free re-scans on all stores; Shopify product feed scan; Priority email support; Export audit reports.

Agency keeps the Growth checks and adds the Shopify product feed scan, priority email support, and export of audit reports. The store cap is 10 audits a month and the product cap is 10,000 products in one audit. It does not raise either cap to the Scale limits. A WooCommerce catalog is still audited from the public site on every plan. The Shopify feed scan is the extra feed check listed on Agency and above, not a promise that every platform feed is imported.

Scale (For large agencies with massive catalogs) is $799 per month. It allows 30 store audits a month and up to 60,000 products in one audit. Included: Everything in Agency; 30 store audits per month; Up to 60,000 products scanned; Free re-scans on all stores; Dedicated account manager; Priority support.

Scale is the plan for a large catalog or for a team auditing up to 30 stores in a month. The product cap is 60,000 products scanned. A catalog larger than that is not fully covered in one audit. The dedicated account manager and priority support are part of this plan. They are not included on Starter, Growth, or Agency. Priority email on Agency is not the same thing as the dedicated account manager on Scale.

What a plan does not do

Paying for a plan does not request a Merchant Center review and does not guarantee that Google will reinstate the account. After the report, you still update the site, the policies, and the product data, then request the review inside Merchant Center. Google says a review can take up to 7 business days, that one review covers the issues open for that country, and that you may get only one chance to say you disagree. If the issues are still there on a later attempt, a cool-down can start, and Google's documentation says support cannot shorten it. The report is how you prepare that request. It is not the request.

Run the audit on the domain you verified in Merchant Center, not on a staging host. Work through the public pages the notice is about: the same legal name, address, phone, and email on the site and in the account; return, shipping, and privacy policies that match the claims on the homepage; product pages whose price and availability match the data you submit. Then write the review note about the pages you actually changed.

The guides at the bottom of this page split that work. The misrepresentation page explains what the policy covers. The fix checklist is the order of work before a review. The suspended-account guide is the full sequence when you are not sure which policy was cited. The appeal templates are for the note you submit. The cool-down guide is for a review that was rejected. Read the one that matches the notice. Do not treat them as five copies of the same article.

Done-for-you help is separate from these plans. The services page quotes a suspension fix and appeal, a website enhancement, or a product feed cleanup after a look at the audit. Those services are custom quotes. They are not included in the monthly price, and this page does not invent a dollar amount for them.

You can cancel at any time. Cancellation takes effect at the end of the current billing period, and you are not billed again after that. If you have not run an audit in the period, the refund policy says to contact support within 7 days of the billing date. Once an audit has been run, that period is not refundable, because the audit is delivered immediately. A failed scan that produced no report, and a duplicate charge, are also covered there. Read the refund policy before you subscribe. This summary is not the legal text.

Related guides

• What a misrepresentation suspension means
• How to fix a misrepresentation suspension before you request a review
• What to do when your Merchant Center account is suspended
• Appeal and review request templates
• What to do when a Merchant Center review is rejected