UnlockMerchantCenter
This is a sample report for a fictional store (example-store.com). It shows the layout of a free UnlockMerchantCenter report: overall score, category scores, and prioritized fix steps. It is not a scan of a real merchant, and it does not claim a recovery outcome.
59out of 100At Risk

Sample report

example-store.com

4 categories · 4 critical · 4 warnings · 1 info

The public site shows an email address but no phone number or physical business address on the homepage, contact page, or footer. Google Merchant Center expects clear ways for customers to reach the business.

Found:Contact page and footer showed an email only

How to Fix

1

Add a support email on a domain you control (for example support@example-store.com)

2

Add a working customer-service phone number on the contact page and in the footer

3

Publish a physical business address that matches your Merchant Center business information

4

Keep the same details on the About, Contact, Privacy, and Terms pages

⚠

Use one set of contact details everywhere. Conflicting phone numbers or emails are a separate misrepresentation flag.

The privacy policy, terms of service, and return policy do not name a registered business. Reviewers look for a legal entity that matches the Merchant Center account.

How to Fix

1

Confirm the legal name registered with Companies House, your secretary of state, or the equivalent registry

2

Add that registered business name at the top of the privacy policy, terms, and return policy

3

If you have a company number, add it next to the name

4

Match the same name in Google Merchant Center → Settings → Business information

Legal identity line
Example Store Ltd (Company No. 12345678), 100 Example Street, London, SW1A 1AA, United Kingdom.

No shipping policy page was detected. Google Merchant Center expects clear shipping destinations, costs, carriers, and delivery timeframes before a customer buys from a Shopping ad.

How to Fix

1

Create a page at /shipping-policy (or an equivalent clear URL)

2

Link it from the footer and from cart or checkout

3

State destinations, carriers, estimated delivery times, and costs

4

If you use third-party fulfillment, publish realistic delivery windows

Minimum shipping details
Orders process in 1-3 business days. Standard shipping: 5-10 business days. Express: 2-3 business days. List destinations and prices on the same page.

No clear numeric price was detected on a sampled product page (https://example-store.com/products/sample-mug). Products in Shopping need a public price that matches the feed.

Found:https://example-store.com/products/sample-mug

How to Fix

1

Open the product page while logged out and confirm the price is visible

2

Set a specific price in the product editor; do not hide it behind login or "get a quote"

3

For variants, show a starting price such as "From £12"

4

Match the on-page price to the price submitted in the Merchant Center feed

Run this on your store

Enter a public store URL for a free preview: score and top 3 issues on screen, then the full fix list by email. See audit plans and prices if you need the AI pass and re-scans.

Run a free scan

Rule-based checks on the public site. The AI pass is part of the paid audit.

Store URL required · Suspension reason optional · Usually under two minutes · Score and top 3 issues show before any email · Full fix list by email · No account required

See a sample report